|Mirror [#1]||Eight principles of branding.pdf||48,841 KB/Sec|
|Mirror [#2]||Eight principles of branding.pdf||42,675 KB/Sec|
|Mirror [#3]||Eight principles of branding.pdf||46,980 KB/Sec|
Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.” Following are eight pieces of advice that anyone working with a competitive identity will want to keep top of mind–a conversation starter. These concepts are key to developing a bond with consumers, which is the essence of branding.